Your website is costing you money every day if it isn’t doing these 5 things.
Most websites are expensive digital brochures. They look pretty, but they don’t sell. They attract traffic, but they don’t convert it into customers. That’s wasted potential and wasted money.
But your website can be your most powerful marketing tool. It works 24/7, reaches thousands of people. But only if it’s built right.
A leading digital marketing company in Dubai, can transform dozens of websites from passive placeholders into active sales machines. In this article, we’ll show you five ways your website can support your marketing goals and deliver real results.
1. Converting Visitors into Leads
Your website’s first and most important job is lead generation. Every visitor is a potential business opportunity. But only if you manage to get their contact information.
Email lead generation forms have a conversion rate of 15%. That’s the highest rate of all lead generation methods. Why? Because they have a low barrier to entry. You only ask for the essentials: name and email address.
Here’s how to turn your website into a lead-generating machine:
Strategic calls to action (CTAs): Research conducted on this matter indicates that CTAs that are part of the text in blog articles result in a higher conversion rate, up to 121% more than the use of banner ads. People have created “banner blindness”. They just do not see the ads on the banners. However, a strategically positioned CTA within the text is perceived as a natural one.
Multiple conversion points: Each web page on your site should have a specific target and offer visitors a reason to act upon.
Exit-intent pop-ups: Of course, pop-ups can be quite irritating. But the exit-intent pop-ups, which show up just when the user is about to leave your site, might help you to gain a 2-5% increase in conversion rates. It may not seem big, but it ends up being a significant number over hundreds or thousands of visitors.
Live chat integration: The incorporation of live chat can result in a 40% increase in sales and a 48% increase in conversions. Customers have enquiries. If you address them through chat while they are still on your site, they are likely to make a purchase.
2. Performing for Mobile
If your website is not up to par on mobile, then you are losing more than half of your possible clients.
Every second of loading time can cause a 7% decline in conversions.
Another reason is poor user experience: A website that isn’t mobile-friendly annoys 48% of consumers. Even if a person likes a brand, half of them would limit their interaction with the business if the website didn’t perform well on mobile.
On the other hand, lost trust: Less than half of users believe that a company is not interested in its business if its website is not accessible to mobile users.
But there’s good news: Proper mobile optimisation can dramatically improve your results. Google PageSpeed Insights gives you specific recommendations on how to optimise your loading speed.
3. Content Marketing
Content marketing is inseparable from your website. Before you clear content marketing, no traffic from search engines can reach your site.
Organic search provides the highest return on investment. SEO attracts more than 1,000% of the traffic that organic social media marketing generates.
However, the catch is: Not just any content is your requirement. What you require is strategic content aligning with your marketing objectives.
Longer landing pages are responsible for 220% more leads compared to the shorter ones. The reason can be thought of as the different factors, like giving more information, increasing the trust factor, and having more chances of keywords and conversion.
Marketers recognise case studies as the most effective content for engaging sales-ready customers. What’s more, people expect proof of the help you can offer before they become your customers.
Blogs coupled with CTAs: An excellently done blog won’t only bring in visitors but will also convert them into your customers. This will be especially true if you incorporate very subtle CTAs in the content that promote related offers or resources.
Consider readability: Landing pages targeting 5th to 7th graders’ reading level convert at 11.1%. That’s 56% more than pages targeting 8th to 9th graders and more than twice as high as the conversion rate of professionally written content, which is just 5.3%. The simpler the text, the more it converts.
This is the result of shrinking attention spans. The average attention span has been reduced from 2.5 minutes in 2004 to 47 seconds in 2024. People can’t afford to waste their time on hard-to-understand language.
Source: Genesysgrowth
4. Paid Advertising
A lot of businesses resort to Google Ads or Facebook Ads, yet they still send the traffic to their homepage or a non-specific page. That is literally money down the drain.
The difference is that they are already using dedicated and optimised landing pages for each campaign.
Your website should, therefore, support paid advertising given the following:
Landing pages for each campaign: Every ad campaign should be assigned a specific landing page. That page is going to tackle the ad’s message directly, remove distractions, and lead the visitor to perform a specific action.
Unique message: If it is written in the ad “50% discount on summer collections”, the page shall not do anything different but show just that. Not a homepage with 20 various offers. Conversion Rate hinges on Message Match.
Speedy Loading Times: All clicks come at a price. In case your website is slow-loading and people are leaving, you are losing your money.
Distinction in Value Proposition: The visitors have to know what you are selling and why they should buy it in 3-5 seconds. No complicated statements, no messy designs.
Signals of Trust: Reviews, Testimonials, Logos of Partners or Customers, and Security Certificates – All these aspects together not only build trust but also increase the rate of conversions.
5. Customer Retention & Retargeting
A website not only can attract new customers, but it can also be a tool to bring back potential customers who didn’t make the purchase.
Email Marketing Integration: Your website can be a tool to ethically and strategically collect email addresses and engage with users through automated emails.
Personalisation: Web experiences that feel personal and curated can evidently increase conversions through your website. Show your users relevant recommendations based on their purchases or queries.
Retargeting Pixels: Tools like Facebook Pixel and Google Ads Remarketing Tag allow you to implement targeted ads.
Content for different stages of the customer journey: Not every visitor is on your website to buy anything. Some will be just window shopping, looking around or even researching. Your website should have content for every visitor behaviour. Awareness blogs, case studies, comparisons and demos will work well.
Inter Smart implements comprehensive tracking and analytics on all websites. We show you not only how many visitors you have, but also what they do, where they come from, and how to convert more of them into customers.
What are the most common website mistakes that sabotage marketing goals?
We have analysed hundreds of websites, and here are the mistakes we see time and time again:
No clear CTAs: Without a clear CTA, your visitors won’t know what to do next, even if they have an intention to buy. Every page needs a noticeable CTA.
Too many options: Too many choices also lead to fewer conversions. There should be a clear focus on your landing page on what you want to highlight.
Slow loading times: We can’t stress this enough; page speed is really important, and every second counts. Inter Smart’s rule of thumb is to make a website that can load fast and convert faster.
Not mobile-optimised: Most of all searches come from mobile devices, so it’s not a good idea to leave out mobile-optimised navigation for your website.
Poor content: Generic content cannot convert, and that’s a fact. You need attractive, compelling and informative content to show your expertise.
No social proof: People trust genuine reviews from other people. Feature reviews, testimonials and case studies. It will help grow your credibility.
Complicated forms: If your form has too many fields, people are not going to fill them out. Ask only for the absolute minimum.
Missing trust signals: Trust signals like SSL certificates, privacy policies and safe payment gateways build trust.
How does Inter Smart develop websites that support marketing goals?
Our approach:
Conversion-focused design: Our philosophy is that a website should convert in the first 7 seconds. Design, colours, layout – everything will be optimised based on this philosophy.
Mobile-first development: Starting the development by keeping small screens in mind and scaling up, for perfect performance across devices.
SEO foundation: Inter Smart builds SEO from the very beginning, not as an afterthought.
Speed optimisation: Lightning-fast loading and quick navigation are ensured.
Analytics integration: You track what works and what doesn’t from day one.
Continuous optimisation: Continuously test, analyse, and improve to maximise your ROI.
Bottom Line
Your website is your most important marketing tool. It should work. Generate leads. Convert traffic from SEO and paid ads. Retain customers. And deliver measurable results.
Inter Smart develops websites that do exactly that by integrating strategic thinking, modern design and technical expertise to create websites that support your marketing goals.
Our approach consists of combining strategic thinking with modern design and technical excellence in order to deliver websites that support your marketing objectives.
If you are ready to change your website into an effective marketing instrument that definitely brings results, in that case Inter Smart is the right partner for you.
The customer you hope to win over next is already out there searching for your business.
Is your website ready to convert them? Contact Inter Smart to see if it can.
